How To Build that Foundation and Assure Your Success
by Damian Leon
Building good rapport is essential to any relationship. How can you ensure that you’re starting off on the right foot with your audience in your marketing efforts?
Here’s a few ways to build the way people perceive you in the marketplace, and will help them to form natural bonds with them.These natural bonds will tear down the natural resistance that all potential buyers in a marketplace have to marketers.
Remember, just as if you meet someone in a social setting, you’re probably not too interested in what they know until they know how much you care.
You’ve probably heard this, and if you’ve ever read Dale Carnegie’s How to Win Friends and Influence People, you’ll see that a feeling of importance and acknowledgment is what people are after, at their core level.
Remember, whatever marketplace you’re in, the primary thing you’re selling is hope and acceptance, and secondarily your products and services.
People connect with people before they make purchases. If there is trust and good connections there, buying, selling, and the general exchange of trust will be there also. It will flow naturally, with no need for ad pounding or hitting your list over and over with promotions.
You will promote and they want you to promote. But remember, to sell your personality first and sell the trust first. Then promotion will be a pleasure and not come across the wrong way. They need solutions to their problems.
They want to spend money to get there, but they want to pay people they like for things that work. Don’t forget any part of that statement!
It’s all in the spirit of the exercise. Where is your heart? Ask yourself this before you enter a new marketplace.
So, you know where your heart should be for maximum results in the quickest time possible. But, what are some practical things you can do to come across the right way and build that trust and rapport early on?
Here are some great ways to do that:
1) Let them know your intentions up front. Put some stories and color in there, and let your personality shine through. Remember, show a little vulnerability and be a real person. Everyone knows other people aren’t perfect, so if you are Mr or Miss Too Perfect, that will lose some trust!
2) Make your interactions entertaining as well as educational. Remember again to put in things like video, audio, pictures, stories and you’ll reach so many more people rather than just text alone.
3) Be sincere, and support enquiries and questions in a friendly way. This doesn’t mean to go overboard with long emails back and forth, but do answer in a timely manner and be friendly. Remember its so much easier to retain a good person on your list, than go get new ones!
4) Make every communication a pleasure, and ensure that people are seeing quality and associating with your name or your organization’s name. Yes, mistakes will happen of course, but just correct quickly and take ALL the blame. Throw in an extra bonus for their trouble! But, know when to cut the cord too when someone is being aggressive etc.
5) Surprise and delight whenever you can.
6) Have fun! Remember it comes through on your communications 100%. People are attracted to those they want to be like, and they want to be happy. So, if you’re out of balance and tiring yourself out trying to make everything happen TOO fast, then that will come through. Sometimes less is more!
7) Remember a List is an Audience. They are real people who need solutions and support, and to be cared about. Never forget that and you won’t go wrong!
PS: If this helped you, would you consider sharing it with the tools below?… Thanks!…
Damian Leon, YOUR Internet Success Guide and Friend
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